It is called eMarketing today, but there will come a stage where it will just be called marketing. Where it will become a growing essential ingredient to the marketing successes of any business, as is presently witnessed. A platform for businesses to meet potential customers and for customers to engage with these businesses. Stephanie Houslay, the eMarketing guru that convened the eMarketing course BUS4073S at UCT shared this at the very beginning of the course. These insights caused the re-evaluation of the marketing strategies of Sols Sandals, the business that I have co-founded. The application of what I have learnt in lectures, on my business has caused a significant and measurable impact on my business.
I have come to realise that the foundations of eMarketing lie in parallel to those of Marketing. It is important to know and understand consumer behaviour. Di Charton, a guest lecture, elaborated on the recent trends in digital consumer behaviour. The question I asked myself with relation to my business was: what do potential customers do when they are online? I have found that most of them either open their emails or go on Facebook. Through this, I have managed to spend some money on Facebook advertising. This allowed for more likes and visits to the page.
The course has highlighted the following for me: Continue reading
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